{"id":331,"date":"2025-11-29T00:02:42","date_gmt":"2025-11-29T00:02:42","guid":{"rendered":"https:\/\/gvpartners.net\/?page_id=331"},"modified":"2025-12-11T16:55:03","modified_gmt":"2025-12-11T16:55:03","slug":"local-presence-in-the-target-market","status":"publish","type":"page","link":"https:\/\/gvpartners.net\/en\/local-presence-in-the-target-market\/","title":{"rendered":"Local Presence in the target market"},"content":{"rendered":"\n<div style=\"background-image:url(https:\/\/gvpartners.net\/wp-content\/uploads\/2025\/11\/conference2-scaled-1.jpg);background-position:0% 90%;--bg-image-mobile:url(https:\/\/gvpartners.net\/wp-content\/uploads\/2025\/11\/conference2-scaled-1.jpg);--bg-image-tablet:url(https:\/\/gvpartners.net\/wp-content\/uploads\/2025\/11\/conference2-scaled-1.jpg);--bg-position-mobile:11% 83%;--bg-position-tablet:6% 84%;--min-height-mobile:250px;--min-height-tablet:250px;--min-height-pc:250px\" class=\"wp-block-vk-blocks-outer vkb-outer-07474f1e-113b-4d48-8e24-dbead115b54a vk_outer vk_outer-width-full alignfull vk_outer-paddingLR-none vk_outer-paddingVertical-use vk_outer-bgPosition-normal vk_outer-minHeight\"><style>\n        @media screen and (max-width: 575.98px) {\n          .vkb-outer-07474f1e-113b-4d48-8e24-dbead115b54a {\n            background-image: url(https:\/\/gvpartners.net\/wp-content\/uploads\/2025\/11\/conference2-scaled-1.jpg) !important;\n            background-position: 11% 83%!important;\n            \n          }\n        }\n        @media screen and (min-width: 576px) {\n          .vkb-outer-07474f1e-113b-4d48-8e24-dbead115b54a {\n            background-image: url(https:\/\/gvpartners.net\/wp-content\/uploads\/2025\/11\/conference2-scaled-1.jpg) !important;\n            background-position: 6% 84%!important;\n            \n          }\n        }\n        @media screen and (min-width: 992px) {\n          .vkb-outer-07474f1e-113b-4d48-8e24-dbead115b54a {\n            background-image: url(https:\/\/gvpartners.net\/wp-content\/uploads\/2025\/11\/conference2-scaled-1.jpg) !important;\n            background-position: 0% 90%!important;\n            \n          }\n        }\n        <\/style><span class=\"vk_outer-background-area has-background has-black-background-color has-background-dim\" style=\"opacity:0.4\"><\/span><div><div class=\"vk_outer_container is-layout-flow wp-block-vk-blocks-outer-is-layout-flow\">\n<h2 class=\"wp-block-heading has-text-align-center is-style-vk-heading-plain has-white-color has-text-color has-link-color wp-elements-9e31df5c12f9f1c3131499def0f0da34\">Local Presence in The Target Market<\/h2>\n<\/div><\/div><\/div>\n\n\n\n<div style=\"background-position:50% 50%;--bg-position-mobile:50% 50%;--bg-position-tablet:50% 50%;--min-height-mobile:auto;--min-height-tablet:auto;--min-height-pc:auto\" class=\"wp-block-vk-blocks-outer vkb-outer-94cc372d-9f10-4634-aa94-828de515c3c5 vk_outer vk_outer-width-normal vk_outer-paddingLR-none vk_outer-paddingVertical-use vk_outer-bgPosition-normal\"><span class=\"vk_outer-background-area has-background has-white-background-color has-background-dim\" style=\"opacity:0.5\"><\/span><div><div class=\"vk_outer_container is-layout-flow wp-block-vk-blocks-outer-is-layout-flow\">\n<h2 class=\"wp-block-heading has-text-align-center is-style-vk-heading-plain\">Why Local Sales Representation?<\/h2>\n\n\n\n<p>In today\u2019s rapidly changing business environment, an active, participatory business mindset is critical in the US.<br><br>Engaging directly in meetings or events allows companies to quickly understand challenges and needs. It enables rapid business expansion through the exchange of concrete solutions.<br><br>Actively exhibiting at trade shows provides a concrete and effective way to adopt this participatory approach. Exhibitions let companies showcase products to a wide and diverse audience of customers and partners. They offer opportunities to gather feedback and advice, and to implement improvements to products and revise business plans quickly.<br><br>Many companies influencing business trends participate in US. trade shows, competing with advanced technologies and ideas. Active involvement through exhibiting is essential in order to ride the next major wave of future business.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading has-text-align-center is-style-vk-heading-plain\">Is Exhibiting in the US Too High a Hurdle?<\/h2>\n\n\n\n<p>Many companies hesitate to exhibit because they worry:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Is the product itself still ready or complete?<\/li>\n\n\n\n<li>How will follow\u2011up after the exhibition be handled?<\/li>\n\n\n\n<li>Are sales and maintenance systems sufficiently developed?<\/li>\n<\/ul>\n\n\n\n<p>Despite these concerns, the mindset of many US companies participating in these events is quite different.<\/p>\n\n\n\n<div style=\"background-position:50% 50%;--bg-position-mobile:50% 50%;--bg-position-tablet:50% 50%;--min-height-mobile:auto;--min-height-tablet:auto;--min-height-pc:auto\" class=\"wp-block-vk-blocks-outer vkb-outer-87206d07-040e-4066-86bd-cbcb2f7408d5 vk_outer vk_outer-width-normal vk_outer-paddingLR-none vk_outer-paddingVertical-use vk_outer-bgPosition-normal\"><span class=\"vk_outer-background-area has-background has-white-background-color has-background-dim\" style=\"opacity:0.5\"><\/span><div><div class=\"vk_outer_container is-layout-flow wp-block-vk-blocks-outer-is-layout-flow\">\n<h2 class=\"wp-block-heading has-text-align-center is-style-vk-heading-plain\"><strong>The Reality of Exhibiting in the US and Europe<\/strong><\/h2>\n\n\n\n<div class=\"wp-block-columns vk-cols--reverse vk-cols--fit vk-cols--grid is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"padding-top:0;padding-right:0em;padding-bottom:0;padding-left:3em\">\n<div class=\"wp-block-vk-blocks-spacer vk_spacer vk_spacer-type-margin-top vk_block-margin-0--margin-top vk_block-margin-0--margin-bottom\"><div class=\"vk_block-margin-lg--margin-top\"><\/div><\/div>\n\n\n\n<h2 class=\"wp-block-heading is-style-vk-heading-plain vk_block-margin-0--margin-bottom vk_block-margin-0--margin-top\" id=\"\u901a\u5e38\u5e45\u30ab\u30e9\u30e0\u80cc\u666f\u5857\u308a\u306a\u3057\">Exhibitions as a Crucial Source of Infoarmation<\/h2>\n\n\n\n<div class=\"wp-block-vk-blocks-spacer vk_spacer vk_spacer-type-margin-top vk_block-margin-0--margin-top vk_block-margin-0--margin-bottom\"><div class=\"vk_block-margin-sm--margin-top\"><\/div><\/div>\n\n\n\n<p class=\"vk_block-margin-0--margin-top vk_block-margin-0--margin-bottom\">The US market is enormous in both scale and diversity. It includes needs and use cases that even sellers may not anticipate, and trade shows are often where these needs become visible.<\/p>\n\n\n\n<p class=\"vk_block-margin-0--margin-top vk_block-margin-0--margin-bottom\">For buyers who may not know what they want until they see it, thousands or tens of thousands often visit booths over several days at large events. They ask questions that can surprise even experienced exhibitors.<\/p>\n\n\n\n<div class=\"wp-block-vk-blocks-spacer vk_spacer vk_spacer-type-margin-top vk_block-margin-0--margin-top vk_block-margin-0--margin-bottom\"><div class=\"vk_block-margin-lg--margin-top\"><\/div><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-cover is-light\" style=\"padding-top:0;padding-right:0;padding-bottom:0;padding-left:0;min-height:100%;aspect-ratio:unset;\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"637\" class=\"wp-block-cover__image-background wp-image-283 size-large\" alt=\"\" src=\"https:\/\/gvpartners.net\/wp-content\/uploads\/2025\/11\/93273095_l-scaled-1-1024x637.jpg\" data-object-fit=\"cover\" srcset=\"https:\/\/gvpartners.net\/wp-content\/uploads\/2025\/11\/93273095_l-scaled-1-1024x637.jpg 1024w, https:\/\/gvpartners.net\/wp-content\/uploads\/2025\/11\/93273095_l-scaled-1-300x187.jpg 300w, https:\/\/gvpartners.net\/wp-content\/uploads\/2025\/11\/93273095_l-scaled-1-768x478.jpg 768w, https:\/\/gvpartners.net\/wp-content\/uploads\/2025\/11\/93273095_l-scaled-1-1536x956.jpg 1536w, https:\/\/gvpartners.net\/wp-content\/uploads\/2025\/11\/93273095_l-scaled-1-2048x1274.jpg 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><span aria-hidden=\"true\" class=\"wp-block-cover__background has-background-dim-40 has-background-dim\" style=\"background-color:#b2b4b8\"><\/span><div class=\"wp-block-cover__inner-container is-layout-flow wp-block-cover-is-layout-flow\">\n<div class=\"wp-block-vk-blocks-spacer vk_spacer\"><div class=\"vk_spacer-display-pc\" style=\"height:20em\"><\/div><div class=\"vk_spacer-display-tablet\" style=\"height:20em\"><\/div><div class=\"vk_spacer-display-mobile\" style=\"height:20em\"><\/div><\/div>\n<\/div><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns vk-cols--fit vk-cols--grid is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"padding-top:0;padding-right:3em;padding-bottom:0;padding-left:0em\">\n<div class=\"wp-block-vk-blocks-spacer vk_spacer vk_spacer-type-margin-top vk_block-margin-0--margin-top vk_block-margin-0--margin-bottom\"><div class=\"vk_block-margin-lg--margin-top\"><\/div><\/div>\n\n\n\n<h2 class=\"wp-block-heading is-style-vk-heading-plain vk_block-margin-0--margin-bottom vk_block-margin-0--margin-top\" id=\"\u901a\u5e38\u5e45\u30ab\u30e9\u30e0\u80cc\u666f\u5857\u308a\u306a\u3057\">Now is the Time When Encounters Matter<\/h2>\n\n\n\n<div class=\"wp-block-vk-blocks-spacer vk_spacer vk_spacer-type-margin-top vk_block-margin-0--margin-top vk_block-margin-0--margin-bottom\"><div class=\"vk_block-margin-sm--margin-top\"><\/div><\/div>\n\n\n\n<p class=\"vk_block-margin-0--margin-top vk_block-margin-0--margin-bottom\">Face\u2011to\u2011face encounters have always been important. Now, thanks to the internet and digital technology, doing something new no longer requires excessive time or money. Exhibiting remains the fastest path to building a business.<\/p>\n\n\n\n<p class=\"vk_block-margin-0--margin-top vk_block-margin-0--margin-bottom\">The Silicon Valley style often begins with one encounter that leads to another. This can create a chain reaction of networking and unexpected opportunities.<\/p>\n\n\n\n<div class=\"wp-block-vk-blocks-spacer vk_spacer vk_spacer-type-margin-top vk_block-margin-0--margin-top vk_block-margin-0--margin-bottom\"><div class=\"vk_block-margin-lg--margin-top\"><\/div><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-cover is-light\" style=\"padding-top:0;padding-right:0;padding-bottom:0;padding-left:0;min-height:100%;aspect-ratio:unset;\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" class=\"wp-block-cover__image-background wp-image-282 size-large\" alt=\"\" src=\"https:\/\/gvpartners.net\/wp-content\/uploads\/2025\/11\/meeting2-scaled-1-1024x683.jpg\" data-object-fit=\"cover\" srcset=\"https:\/\/gvpartners.net\/wp-content\/uploads\/2025\/11\/meeting2-scaled-1-1024x683.jpg 1024w, https:\/\/gvpartners.net\/wp-content\/uploads\/2025\/11\/meeting2-scaled-1-300x200.jpg 300w, https:\/\/gvpartners.net\/wp-content\/uploads\/2025\/11\/meeting2-scaled-1-768x512.jpg 768w, https:\/\/gvpartners.net\/wp-content\/uploads\/2025\/11\/meeting2-scaled-1-1536x1024.jpg 1536w, https:\/\/gvpartners.net\/wp-content\/uploads\/2025\/11\/meeting2-scaled-1-2048x1366.jpg 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><span aria-hidden=\"true\" class=\"wp-block-cover__background has-background-dim-40 has-background-dim\" style=\"background-color:#ac89af\"><\/span><div class=\"wp-block-cover__inner-container is-layout-flow wp-block-cover-is-layout-flow\">\n<div class=\"wp-block-vk-blocks-spacer vk_spacer\"><div class=\"vk_spacer-display-pc\" style=\"height:20em\"><\/div><div class=\"vk_spacer-display-tablet\" style=\"height:20em\"><\/div><div class=\"vk_spacer-display-mobile\" style=\"height:20em\"><\/div><\/div>\n<\/div><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns vk-cols--reverse vk-cols--fit vk-cols--grid has-background is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\" style=\"background-color:#f5f5f5\">\n<div class=\"wp-block-column is-vertically-aligned-center has-white-background-color has-background is-layout-flow wp-block-column-is-layout-flow\" style=\"padding-top:0;padding-right:3rem;padding-bottom:0;padding-left:3rem\">\n<div class=\"wp-block-vk-blocks-spacer vk_spacer vk_spacer-type-margin-top vk_block-margin-0--margin-top vk_block-margin-0--margin-bottom\"><div class=\"vk_block-margin-lg--margin-top\"><\/div><\/div>\n\n\n\n<h2 class=\"wp-block-heading is-style-vk-heading-plain vk_block-margin-0--margin-bottom vk_block-margin-0--margin-top\" id=\"\u901a\u5e38\u5e45\u30ab\u30e9\u30e0\u80cc\u666f\u5857\u308a\u306a\u3057\">Iterate and Adapt Quickly<\/h2>\n\n\n\n<div class=\"wp-block-vk-blocks-spacer vk_spacer vk_spacer-type-margin-top vk_block-margin-0--margin-top vk_block-margin-0--margin-bottom\"><div class=\"vk_block-margin-sm--margin-top\"><\/div><\/div>\n\n\n\n<p class=\"vk_block-margin-0--margin-top vk_block-margin-0--margin-bottom\">Speed and adaptability are essential. The Silicon Valley\u2011inspired approach is to launch quickly via the shortest possible path, constantly adjusting direction based on discovered needs and new encounters, even before the product is fully complete.<\/p>\n\n\n\n<p class=\"vk_block-margin-0--margin-top vk_block-margin-0--margin-bottom\">Sales and maintenance systems grow in parallel with this process. For many Japanese companies, developing such systems is part of a new business launch. Without starting early, fully penetrating the US market may be impossible.<\/p>\n\n\n\n<div class=\"wp-block-vk-blocks-spacer vk_spacer vk_spacer-type-margin-top vk_block-margin-0--margin-top vk_block-margin-0--margin-bottom\"><div class=\"vk_block-margin-lg--margin-top\"><\/div><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-cover is-light\" style=\"padding-top:0;padding-right:0;padding-bottom:0;padding-left:0;min-height:100%;aspect-ratio:unset;\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" class=\"wp-block-cover__image-background wp-image-281 size-large\" alt=\"\" src=\"https:\/\/gvpartners.net\/wp-content\/uploads\/2025\/11\/discussion2-scaled-1-1024x683.jpg\" data-object-fit=\"cover\" srcset=\"https:\/\/gvpartners.net\/wp-content\/uploads\/2025\/11\/discussion2-scaled-1-1024x683.jpg 1024w, https:\/\/gvpartners.net\/wp-content\/uploads\/2025\/11\/discussion2-scaled-1-300x200.jpg 300w, https:\/\/gvpartners.net\/wp-content\/uploads\/2025\/11\/discussion2-scaled-1-768x512.jpg 768w, https:\/\/gvpartners.net\/wp-content\/uploads\/2025\/11\/discussion2-scaled-1-1536x1024.jpg 1536w, https:\/\/gvpartners.net\/wp-content\/uploads\/2025\/11\/discussion2-scaled-1-2048x1366.jpg 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><span aria-hidden=\"true\" class=\"wp-block-cover__background has-background-dim-40 has-background-dim\" style=\"background-color:#a8a3a1\"><\/span><div class=\"wp-block-cover__inner-container is-layout-flow wp-block-cover-is-layout-flow\">\n<div class=\"wp-block-vk-blocks-spacer vk_spacer\"><div class=\"vk_spacer-display-pc\" style=\"height:20em\"><\/div><div class=\"vk_spacer-display-tablet\" style=\"height:20em\"><\/div><div class=\"vk_spacer-display-mobile\" style=\"height:20em\"><\/div><\/div>\n<\/div><\/div>\n<\/div>\n<\/div>\n<\/div><\/div><\/div>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-cover alignfull is-light\" style=\"padding-top:0;padding-right:0;padding-bottom:0;padding-left:0;min-height:100px;aspect-ratio:unset;\"><img decoding=\"async\" class=\"wp-block-cover__image-background wp-image-3360\" alt=\"\" src=\"https:\/\/gvpartners.net\/wp-content\/plugins\/vk-block-patterns\/patterns-data\/images\/pr_3.jpg\" data-object-fit=\"cover\"\/><span aria-hidden=\"true\" class=\"wp-block-cover__background has-background-dim\"><\/span><div class=\"wp-block-cover__inner-container is-layout-flow wp-block-cover-is-layout-flow\">\n<div class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-vk-blocks-spacer vk_spacer vk_spacer-type-height\"><div class=\"vk_block-margin-lg--height\"><\/div><\/div>\n\n\n\n<p class=\"has-text-align-center vk_block-margin-0--margin-top vk_block-margin-0--margin-bottom has-white-color has-text-color\">Have a question or request about your business? We\u2019d be happy to help.<\/p>\n\n\n\n<div class=\"wp-block-vk-blocks-spacer vk_spacer vk_spacer-type-height\"><div class=\"vk_block-margin-md--height\"><\/div><\/div>\n\n\n\n<div class=\"wp-block-columns vk_block-margin-0--margin-bottom is-layout-flex wp-container-core-columns-is-layout-7e464bea wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-vk-blocks-button vk_button vk_button-color-custom vk_button-align-center is-style-undefined vk_block-margin-0--margin-bottom\"><a href=\"https:\/\/gvpartners.net\/en\/contact-us\/\" class=\"vk_button_link btn has-background has-vivid-red-background-color btn-lg\" role=\"button\" aria-pressed=\"true\" rel=\"noopener\"><div class=\"vk_button_link_caption\"><i class=\"far fa-envelope vk_button_link_before\" aria-hidden=\"true\"><\/i><span class=\"vk_button_link_txt\">Contact Us<\/span><\/div><\/a><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-vk-blocks-spacer vk_spacer vk_spacer-type-height\"><div class=\"vk_block-margin-lg--height\"><\/div><\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_locale":"en_US","_original_post":"https:\/\/gvpartners.net\/?page_id=21","vkexunit_cta_each_option":"","footnotes":""},"class_list":["post-331","page","type-page","status-publish","hentry","en-US"],"_links":{"self":[{"href":"https:\/\/gvpartners.net\/wp-json\/wp\/v2\/pages\/331","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/gvpartners.net\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/gvpartners.net\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/gvpartners.net\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/gvpartners.net\/wp-json\/wp\/v2\/comments?post=331"}],"version-history":[{"count":18,"href":"https:\/\/gvpartners.net\/wp-json\/wp\/v2\/pages\/331\/revisions"}],"predecessor-version":[{"id":573,"href":"https:\/\/gvpartners.net\/wp-json\/wp\/v2\/pages\/331\/revisions\/573"}],"wp:attachment":[{"href":"https:\/\/gvpartners.net\/wp-json\/wp\/v2\/media?parent=331"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}